February 11, 2014

U2 Premieres Video For "Invisible"

In a pop culture climate overrun by not-so-former child stars and twenty-something heartthrobs the idea that U2 still commands a massive, mainstream audience is remarkable, if not astonishing. Such is not an easy feat nearly forty years into their career, certainly, and in a recent BBC interview frontman Bono seemed all too aware of what’s on the line for the band at this point. “We’re on the verge of irrelevance,” he conceded. “You have to make stuff relevant to you and where you’re at, make an honest account of what you're going through. If that's relevant to other people, it's great. But we don't know.” 

Though the release of a new album is still a couple months off, U2’s latest experiment in artistic relevance is “Invisible,” which recently raised three million dollars for the (RED) charity through an exclusive iTunes download campaign. Now comes the video for the song, directed by by Mark Romanek, the Grammy-winning filmmaker whose credentials include Johnny Cash’s “Hurt,” Michael Jackson and Janet Jackson’s “Scream,” and Fiona Apple’s “Criminal,” among many others: